February 6th, 2017 by Deborah Siddiqi
Exhibitors – the lifeblood of a trade show or exhibition. Plenty of attendees, VIP speakers, sponsors, and a sparkling trade program and facilities are great, but exhibitors are key to trade event success.
For an exhibitor, getting good quality leads that convert into sales is the biggest reason why they would invest in your trade show event.
So business matching software, also known as B2B matchmaking, is an important tool that enables event organizers to make a measurable difference when exhibitors decide where to invest their budget.
Why? Because it’s a place where exhibitors can establish an up-to-date, multi-faceted profile of their company, based on social media and data input. Grip lets exhibitors register and prioritize the categories they’re interested in, enabling a comprehensive map where aligned interests can be recommended and matched.
The more complete the exhibitor profile, the more relevant and specific the recommendations can be.
With an established profile on the networking application and with clearly-defined areas of interest, exhibitors can be confident that they have the best possible start to your event. The matchmaking can begin almost immediately, with attendees and exhibitors scheduling appointments right off the bat.
Using Grip ensures exhibitors won’t have to contend with a list of ‘maybes’. By only recommending the most relevant to them, appointments can be made using the event scheduling feature so exhibitors can arrive at the event, ready for business!
Time, space, staff – there’s never enough on the day. With Grip’s matchmaking app, exhibitors can quickly swipe through contacts that interest them or not, find customers with the greatest potential, before meeting them. This lets them spend their limited resources – stand time and staff – on the best leads.
When exhibitors find a great lead, it’s a ‘Handshake’ (swipe right). When they don’t, they’ll indicate they might revisit the lead ‘Later’ (swipe left). The more they swipe right or left on the Grip app, the better the chances of them turning up better, more relevant leads. Making appointments and getting new leads in real time, on the day, also means exhibitors can schedule different kinds of appointments at the same time, for different sales staff, for example.
Yes, it comes down to numbers. Every exhibitor wants to know how well they did at your event, and where the new leads came from. Back up their sales team’s ‘gut feel’ with hard data and meaningful insights to which new connections are going to translate into sales.
Grip lets exhibitors see, at a glance, the industry sectors that made the best connections with their sales teams. Connecting further, post-event, will translate easily into new revenue streams.
Business matchmaking is a great way to show your exhibitors that you’re thinking of their needs, even in the midst of the competing priorities that go into getting a successful trade show off the ground.
Facilitating the success of exhibitors at your event makes for better long-term relationships between organizers and exhibitors, and is a great way to encourage loyalty to your brand.
Grip takes the business networking platform a smart step up, by offering the best of B2B matchmaking and event scheduling software underpinned by our award-winning Artificial Intelligence, AND enabling exhibitors and attendees to connect and improve their connections in real time.
Wondering if Grip is right for your event? We go head-to-head with some of the usual event types out there, to see how we match up.
The Challenge. A big event, with more than 300 exhibitors and 15,000 attendees. Some event technology done in-house, some outsourced. Manual professional matchmaking of exhibitors and attendees. While at the event, attendees and exhibitors make or adjust their own appointments.
The (Networking) odds. Aside from pre-event scheduling, attendees and exhibitors will have to do their own B2B networking.
The Match. Grip offers a unique combination of artificial intelligence and B2B matchmaking that lets attendees and exhibitors connect seamlessly before the event, and in real time during the event. When attendees and exhibitors agree to connect, it’s a ‘Handshake’, and they can schedule a meeting. We’ve already handled conferences with more than 15,000 attendees, such as the Cannes Lions in France and the Retail Expo in London, to name a few.
The Challenge. A medium-sized event with between one to five thousand attendees and a few exhibitors. Some VIP speakers and attendees. Some event technology, mostly for registration and getting the agenda out. Would like to offer event networking, but not sure what it would involve.
The (Networking) odds. Most companies offering a ‘networking application’ really mean they’ll give attendees a list of names and appointments to work through. That’s okay, but it still leaves attendees on their own (with a long list), wondering if they have the most relevant contact, or if they aren’t ‘missing out’ on a contact that would really help them capture a lead.
The Match. Empower your attendees to decide what works best for them with Grip’s unrivalled business matching software. It learns from every interaction attendees make, and improves its recommendations, in real time. VIPs and celebrity attendees needn’t worry about being swamped with networking requests – Grip’s Artificial Intelligence would have recognised the VIP’s networking intentions, and only have recommended the right contacts for them to meet. (Look at what we did for the Founder’s Forum.)
The Challenge. A gathering of less than a thousand people, structured with an agenda. Quite informal – not much event technology, beyond registering through a Facebook or Eventbrite invite. A few VIP speakers and attendees.
The (Networking) odds. Attendees will have to be in the right place at the right time, exchanging business cards or email addresses at the event.
The Match. Keep things relaxed with Grip; we offer Communities for attendees to get in touch, get their Handshakes, and stay connected easily. They won’t have to worry about whether they’re in the right discussion circle at the right time, and can pay full attention to your agenda. Most importantly in Grip they will be able to schedule meetings before, during and after the event.
Get in touch if you don’t see your event here!
We are Grip, a professional networking app for events. Grip empowers professionals to achieve their networking potential. The Grip matchmaking app connects delegates, speakers, and exhibitors in a fast and simple way.