New on the Grip Dashboard: Event Sponsorship Packages and Advanced Filtering

January 16th, 2018 by Tim Groot

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In our ongoing quest to ‘empower the organizer’ we’ve added a whole range of new features to the Grip Dashboard. This includes new business intelligence features, organizer notifications for direct engagement with event attendees, sponsorship packages and a whole new data quality section on the home screen.

 

Sponsorship Packages

Grip now features two sponsorship packages that you can manage completely from the dashboard.

Lite – a simple way to ‘highlight’ certain exhibitors or potentially even visitors in recommendations and attendee / exhibitor lists. Boomset, in the mobile mockup, is not pushed to the top of the list but does has the featured label behind the name to increase visibility and catch people’s attention when scrolling through the list.

Premium – the full sponsorship package will push exhibitors to the top of lists on both the mobile app and desktop platform giving even greater visibility as is the case with Grip, CVENT and Circdata in the screenshot.

In addition to that, premium sponsors are also shown in the footer of emails and in the sidebar on the desktop platform.

 

Again, all of this can be managed from the Grip dashboard to empower you to take full control of your event to create event sponsorship packages of the Grip matchmaking platform.

Advanced Filtering

With events becoming bigger and bigger the ability to quickly filter profile and interaction data from for example meetings is crucial and of great importance to organizers. Therefore we’ve made one of the most advanced filtering modules available in the industry.

 

via GIPHY

It enables multi-facet and multi-rule filtering, to illustrate what this means let us give you an example. You can filter for all meetings that involve an exhibition company and are with a visitor and are not yet accepted. You can go as complicated as you want, there is no limit! See a small give with an example of multi-facet filtering below!

 

Data Quality Tracker

Data quality is crucial for successful event matchmaking and this new section gives you a great snapshot on the quality of the data you have provided from where you can start collecting more data and make necessary changes to the matchmaking rules to increase the coverage of them.

To make it actionable, we’ve added a suggestions section that shows you ways to improve your data quality so that you can set your event up for maximum success on the Grip Platform.

 

Other Improvements

New data tables – we’ve simplified our data tables to no longer require horizontal scroll and are highlighting the data that is most important in the table.

New full profile design – we’ve created a whole new full profile that includes a real-time preview of the profile and improved editing functionality to update profiles if required.

Event networking insights that are obvious to us, are often difficult to learn for a computer that just works in zero’s and one’s.

 

Luckily, the Grip matchmaking engine has been able to learn some of those human subtleties completely on its own in 2017 by analyzing over 300,000 profiles and their behavior.

 

The Grip matchmaking engine obtained these insights with limited human intervention through real-life interactions across Grip supported events last year. Below are some of those insights.

 

1.Job titles are vital to event networking success

Obvious? Maybe. But our system now knows that people that have CEO, VP or Founder in their job title are 30% more likely to be connected with by people than others.

 

In addition to that, people that have sales, marketing or other entry-level titles such as student or bar staff are going to have a tougher time making connections at most events while they’re actually more often power users.

 

However, when someone is the “Head of Marketing” or a “Sales Manager” we learned that they’re actually more likely to be connected with than the event average.

 

2.Popular and Unpopular tags in Event Networking

What people write on their profile and what keywords are used seems to have a significant impact on their popularity in matchmaking.

 

Words that significantly boost someone’s popularity include investment, investment manager, venture capital, investor, asset fund, big data, analytics, IOT, cloud computing, and startups. As one can expect, the investor related and tech buzzwords do have a significant positive impact on people’s popularity.

 

Unpopular words include mainly sales, finance and traditional service provider related words including sales, marketing, management consultant, open source, law firm, banks credit, services bank, credit union.

 

3. The “Why” is more important than the “Who”

One of the most striking things that our matchmaking engine has learned in 2017 is that why someone is recommended to them can have a larger impact than who is recommended to them.

 

As you can see in the graph below, having a common connection or having swiped interested on a similar person can make you 3 to 4 times more likely to be interested in connecting with someone.

 

The Grip Matchmaking Engine also detected that working in a similar industry has little impact on “interest” shown between users, while commonalities in connections (handshakes) and swipes had a greater influence.

 

4. Profiles pictures don’t have a significant impact on event matchmaking

Quite surprisingly, profile pictures do not have an impact on people’s chances of making connections. While aesthetically a professional photograph is good to have, there does not seem to be a correlation between photos and event matchmaking success.

 

It really looks like people are interested in making the “right” connections – good news!

 

5. Gender does not affect recommendations and networking success on Grip

Since the matchmaking engine is self-learning it can sometimes learn from features that we don’t want it to learn from.

 

Gender can be one of those features that our system doesn’t learn from but could actually have an impact on who people connect with. LinkedIn has often been accused of being used in the same way as tinder by men.

 

Luckily, that’s not the case on Grip. Gender does not have an impact on the frequency someone’s profile was visited, nor increase chance of a connection on our platform.

 

This is just the beginning

 

As we’re ramping up for 2018, we are looking forward to continuing to apply our AI technology to learn about the event networking behaviour of professionals.

 

The insights above, are just a small taste of the actionable insights that attendees and meeting organisers can use to optimise event experiences and actively participate in truly “smart” events.

 

At Grip, we will continue to prove the value of this approach so stay tuned and if you’d like to hear more get in contact with our team.

Engage Attendees with Event Networking

Any event professional who wants to be at the top of their game has to consistently find ways to revolutionize their attendee’s experience. Artificial Intelligence is transforming the events industry as a whole, yet a key part of the attendee experience is still the most ‘human’ one — networking.

Up to this point, event networking has been a slightly overlooked area. While the days are over when event-goers were thrown together with a generous bar tab and expected to ‘mingle’, notions of ‘exposure to prospects’ and ‘creating the right atmosphere’ for meaningful connections are still fuzzy.

Consistently getting the human-to-human connection right – appropriately and meaningfully – is what turns a ‘regular’ attendee event experience into something revolutionary.

Here at Grip we focus on getting that connection right. Through personalizing the networking experience with Artificial Intelligence, we’ve facilitated about a million connections so far (and counting).

Here’s an insight into some of the key networking personality traits we’ve encountered, and how you can use an understanding of them to revolutionize your own attendees’ experiences.

1. Time-savers

Time savers have signed up to the event because they want a tangible ROI on the cost of attending the event. With them, the saying ‘time is money’ is not a cliche. They could be start-ups looking for a partnership, sales looking to capture a business lead, exhibitors looking for a customer — but they’re looking to make the most of their time.

Help them schedule meetings before the event even begins, to boost networking productivity.

“The meetings would have taken at least the first day of the conference to arrange – but (with Grip) I’ve been able to arrange them a week in advance.” — Max Davies-Gilbert, Director, Enemigo

2. Curators

Closely related to Time-savers are the Curators. These are the folk who believe in scheduling good quality meetings, not lots of them. It’s easy to collect or ‘swipe’ as many business cards as possible, but Curators know that a staggering 87% of leads at tradeshows are not followed up on, and they want to use their time and resources better.

“The app helps you clarify which potential meetings you want to have… 5 out of 6 meetings I’ve had are quality meetings; I’ve had 8 yesterday and 8 today, so it’s been pretty good.”  — Matthew Servini, CEO, The Craft Distilling business

3. The Restless

With a completely different work set-up – open offices and mobile workstations – and a job that entails being constantly on-the-go, the Restless would prefer not to be tied down to lots of paperwork, or logging in to an app multiple times and updating it on – heaven forbid – a desktop. They live on their smartphones and tablets, so nimble, easily-managed mobile technology is the way to go.

“Grip was the ideal solution to introduce both an app and a matchmaking solution to the young and mobile Imbibe Live audience. We needed a solution which would work easily through their phones, especially as due to the nature of their jobs they are not at their desks very often.” — Sonja Van Praag, Publishing & Events Director, Imbibe

4. Serendipistas

Most of the hard work in networking involves that element of uncertainty – trying to get the right connection in the right place and time. With the right app, attendees won’t have to leave their networking to random chance. Grip, in fact, uses Artificial Intelligence to make a science of serendipity, ensuring that attendees not only meet the most relevant people to their business, but also – potentially – unexpected connections that are useful.

“Usually I’m struggling to find the right person at the right time… Now, with the app, I’m not only setting up meetings with people who wanted to meet, but also meeting new people whom you might not have otherwise bumped into, which is revolutionary.” — Philip Harding, Founder, Dingle

5. Reticients

As an events professional, you’re likely to be more of an extrovert — you like to get out there, meet people and get things done. But not all attendees are the same. For some,   ‘networking opportunities’ at an event can sound more like a threat than a promise — even if networking is part of their job. And who doesn’t have days when they aren’t up to the demanding task of meeting and mingling?

Cover all the bases with a networking app that ensures parties mutually interested in each other can connect without an awkward handshake or spammy meeting request in sight. A ‘Handshake’ in the Grip app signals to both parties that there’s interest to meet on both sides.

Tip – This works really well with VIP attendees too – they get to define how much networking they want to do, and with whom.

“It’s quite easy to meet up, because they have an interest in you, and you have an interest in them. You have the Handshake, so you assume you both have an interest.”  — Caitlin Frost, Sales Manager, GlassCo

6. Design Afficionado

Of the million and one things to do for an event, the ‘UX’ – User Experience – of an event app is rarely on organizers’ priority lists. But attendees now expect more, and appreciate a well-designed app. Good UX makes the difference between an app that attendees download – and then promptly ignore – versus one whose interface is easy to understand and fun to use.

“Grip is very easy to navigate, and connecting with people is quite a low barrier process; very few obstacles… This is one of the best experiences digitally, both in terms of correspondence but also in terms of UX.” — James Sandrini, Director, Eight Point One

Grip empowers attendees, exhibitors and hosted buyers to make meaningful connections at events. Contact us to see if we can provide an event app and professional matchmaking solution that suits your event.

 

Best Networking App

A leading global association of tradeshow organizers and the exhibition industry has recognized Grip as one of the top event apps this year.

UFI, which comprises 725 member organizations in 85 countries worldwide, awarded Grip its 2017 ICT Technology Award in July. The Technology Award honors outstanding digital tools designed to make the next generation of exhibition professionals fit for the future, and recognizes new technologies that support the exhibition industry. The theme for this year’s Award was: “Digital Innovation – What will be our solution for the future?”.

Grip, which also won last year’s IMEXPitch, stood out from the competition with an innovative product which offers an event networking app that has established more than 60,000 connections (and counting) for thousands of professionals.

 

Why Grip won

Presenting at the UFI European Conference, Co-Founder and Grip CEO Tim Groot explained that the idea for the product emerged when the organizers of Cannes Lions 2016 wanted a smoother and more engaging way for attendees to network. Grip’s solution was to design a standalone custom event app using Artificial Intelligence to power a matchmaking API (Application Programming Interface) to deliver the best networking recommendations in a fast and friendly way.

Put to the test at the 15,000-attendee event, the Cannes Lions networking app established an average of 8.4 connections per user and more than 20,000 connections over a few days, enabling hundreds of face-to-face meetings, meaningful connections, and creating a huge positive impact on the event experience.

Also presented were

  • Grip’s main functionalities.  As an event networking app for the whole exhibition, Grip is not restricted to exhibitor, location of booth, or platform – it can be offered to all tradeshow attendees before, during and after an event. Its Artificial Intelligence matchmaking engine enables pre-event, onsite, and post-meeting scheduling.
  • The value added to the event experience. Pre-event, Grip removes a lot of the hard work and cost of B2B matchmaking. With the ability to prospect who is going to be there ahead of time, meetings can be scheduled to make the most of exhibitors’ time from the start of the event. On location, Artificial Intelligence enables real-time insights on prospective buyers’ networking intentions and how well this matches exhibitors’ offerings. As users interact with Grip during the event, the AI recommendations improve, presenting more opportunities for serendipitous, meaningful connections.
  • Measures Grip took to reach the organizers’ objectives. Grip offers the best of both worlds – exhibitors take advantage of the incomparable exposure to networking opportunities that tradeshows bring, with a quality lead generation strategy fortified by the power of Grip’s AI.

According to UFI, “presentations from the finalists were of an excellent standard, making the selection of an overall winner a very challenging assignment”. However, Grip’s presentation was “clear, comprehensive and met all the requirements needed for the tool to be considered a winning solution”. Other finalists presenting to the UFI’s Digital Innovation Committee in Cologne, Germany, included Messe München GmbH, ExpoPlatform, and Messukeskus Helsinki, Expo and Convention Center.

“The UFI Technology Award is one of the most prestigious technology awards in the trade show world.” says Tim Groot. “We feel honored to be chosen as this year’s winner among so many great companies, and it’s great to see that the judges share our belief that technology can vastly improve networking and deliver an improved return on investment for exhibitors by leveraging the power of Artificial Intelligence.”

“We are looking forward to presenting our solution at UFI’s Global Congress in Johannesburg later this year and will continue to push the boundaries of technology at trade shows.”

 

Multi-Award-winning Professional Networking App

Grip’s win comes hot on the heels of last year’s IMEXPitch award, a competition for event tech startups to showcase themselves to event organizers and marketers from around the world. It’s run as part of IMEX America, the US’ largest annual meetings industry trade show, featuring the largest hosted buyer program in North America. Grip also won the standing-room only audience poll at IMEXPitch, and will be displaying at IMEX later this year.

UFI’s Awards recognize and reward successful result-oriented initiatives in the exhibition industry in areas ranging from digital innovation, human resources, marketing and operations and services to trade fair poster design and sustainable development. UFI represents around 50,000 exhibition industry employees globally, and works closely with its 58 national and regional association members. Over 900 international trade fairs bear the UFI approved label, a quality guarantee for visitors and exhibitors. UFI members continue to provide the international business community with a unique marketing media aimed at developing outstanding face-to-face business opportunities. More information on the UFI is available at www.ufi.org.

Generate Business Leads Through Event Networking

Top event organizers know that exhibitors sign up for tradeshows for B2B marketing – to generate new business leads through event networking. For most exhibitors, the main goal of exhibiting at a tradeshow is to make meaningful connections that justify their investment of time and money on that event.

To stand out from the competition, event organizers must offer the best tradeshow experience for exhibitors. This means facilitating good quality business leads for exhibitors with high-value attendees such as hosted buyers, such as through the use of B2B matchmaking tools that connect both parties.

How?

The current issue for exhibitors with tradeshow leads is a familiar one — too much quantity over quality. Not all ‘leads’ are equal. When exhibitors go for quantity over quality, ‘swiping’ or collecting as many business cards as possible, it creates too many poor quality leads. Many exhibitors also do not consider what other data they need to capture beyond what’s on the attendee’s badge. This rarely gives them enough information to evaluate the real value of a lead.

The other issue is simply a question of logistics. Tradeshow events are often held in vast, disorientating spaces. Exhibitors are at the mercy of swag-hunters or the random footfall that passes their booths. Too many serendipitous connections are still left to random chance – booth location, perhaps, or what is happening onsite at that moment of time. (This explains how a staggering 87% of leads captured at tradeshows – costing hundreds of millions of dollars in unrealized business opportunities – are not followed up on.)

Happily, event technology solutions like Grip are on hand for savvy event organizers to improve exhibitors’ lead capture process.

Powered by Artificial Intelligence, Grip is an event networking app using machine learning that personalizes B2B networking to generate high-quality tradeshow business leads.

Lead Capture & Lead Generation

Unlike most lead capture apps, Grip is not restricted to exhibitor, location of booth, or platform – it can be offered to all tradeshow attendees before, during and after an event. Its Artificial Intelligence matchmaking engine enables pre-event, onsite, and post-meeting scheduling.

Pre-event:

Grip removes a lot of the hard work of B2B matchmaking. Tedious form-filling, data-entry spreadsheets, chasing up on meeting schedules, and last-minute changes can be minimized, through the simple use of registration through a networking account or social media. With the ability to prospect who is going to be there ahead of time, this is also when meetings can be scheduled, to make the most of exhibitors’ time from the start of the event.

On location:

Badge scanning linked with social media profiles enable real-time insights on prospective buyers’ networking intentions and how well this matches exhibitors’ offerings. Exhibitors can download their leads to CRM systems, such as Salesforce, in a .csv file. As users interact with Grip in the course of the event, the AI recommendations improve, presenting more opportunities for serendipitous, meaningful connections.

It’s the best of both worlds – exhibitors take advantage of the enormous exposure to networking situations that tradeshows bring, with a quality lead generation strategy fortified by the power of Grip’s AI.


“WHAT DOES
Artificial Intelligence (AI) mean for event management and organizing a successful event? Can we trust AI to make the right decisions for us?

These were a couple of the issues raised at Confex recently. The event management industry is catching up to how to use AI to optimize business processes to increase customer engagement and revenue.

But beyond the hype and soundbites, it’s important that AI helps get the job done, and isn’t there because it sounds good or looks flashy.

Happily, Grip is well-positioned to make this happen. We take our Artificial Intelligence very seriously. It’s what differentiates us from other event networking software out there, because it’s key to us helping events and tradeshows get smarter about B2B networking.

What does that mean in real life? As an event professional, on a day-to-day basis, you could think of Grip as an intelligent virtual personal assistant, orientating and scheduling you through a range of business matchmaking leads – before, during, and after – a bustling trade event.

For event organizers and event sponsors, Grip’s Artificial Intelligence helps facilitate the right professional connections – that otherwise may not have happened. Pre-event, we recommend and let you book business meetings, then make more business lead recommendations – in real time – during the event. Post-event, we help provide detailed insights into which kind of networking links worked best for event attendees. We can make predictions about planned events, and provide data-driven recommendations about potential event sponsorship deals.

That comes from Artificial Intelligence, analyzing  natural language and user intents and preferences. It’s a rapidly developing field, and the engineering team and I are excited to be crafting our AI engine to work in the events industry domain. Day-to-day, it means the challenge of interpreting app usage patterns, sifting through the data and picking the right signals to understand customer behavior that is right for, or unique to, the event or industry.

The way I see it, Artificial Intelligence can only help make events more rewarding and productive experiences for all involved, and we at Grip are at the forefront of making that happen.”

— Ivan Lian, Chief Technology Officer at Grip, spoke at Confex Olympia 2017 on “Artificial Intelligence, Understanding Customer Behavior to Drive your Business Forward”.

  • EventBrite (Free for Free Events)

Casual event goers often look at Eventbrite as a repository of events.  Eventbrite tools allow you to post an event in minutes and manage everything from ticket registration, sales, event description and location, to marketing the event, all from a single dashboard.

Easily track progress over ticket sales, and see your best-performing selling channels. Eventbrite lets you promote your event and also create affiliate programmes.

 

  • Showcase Your Attendees and Speakers with Grip Leadbox

Using Grip LeadBox, you can easily showcase your attendees and speakers. Grip LeadBox not only has the benefit of showcasing your attendees and speakers but will also generate leads. Your website visitors will get a tailored experience even before purchasing a ticket by accessing recommendation of attendees to meet at your event. For website visitors to see attendees to meet at your event they will have to enter their email address.

 

With the email address collected the event organizer will be able to retarget website visitors if they have not converted. Grip LeadBox is free for free events, nonprofit events, charity events and it is also compatible with every website using simple lines of code.

Showcasing your attendees and speakers has multiple benefits it helps attendees to find who they could be meeting at an event giving them an extra incentive to go to your event. Event organizers know the importance that networking plays at events.

 

  • Give Attendees the Opportunity to Connect with Others Before the Event with the Grip Matchmaking Platform

Giving attendees the chance to connect before the event can create a word-of-mouth buzz about the event. Attendees will be more inclined to tell colleagues, friends and peers about the event if they made relevant connections before it. This has multiple benefits – increasing attendees engagement and satisfaction and ultimately increasing ticket sales. 

Grip’s networking platform helps event organizers to do just that, with its state of the art matchmaking engine powered by Artificial Intelligence.

The AI works seamlessly in the background, recommending who attendees should meet according to their preferences.

 

  • Sell More Tickets with Segmenting in Grip LeadBox Dashboard

The Grip dashboard lets you  understand which groups of attendees convert the most, and adjust your promotion accordingly to better target your best converting groups. Most importantly, with our dashboard, you can identify which groups of people came to your website without converting, enabling your marketing team to identify flaws and increasing business opportunities, essentially growing the event.

Using the collected leads and segmentation statistics from your LeadBox dashboard, you will be able to re-target your website visitors into attendees. With the data collected, it will be easy for you to create targeted messages to convert website visitors into attendees.

Exhibitors – the lifeblood of a trade show or exhibition. Plenty of attendees, VIP speakers, sponsors, and a sparkling trade program and facilities are great, but exhibitors are key to trade event success.


For an exhibitor, getting good quality leads that convert into sales is the biggest reason why they would invest in your trade show event.

So business matching software, also known as B2B matchmaking, is an important tool that enables event organizers to make a measurable difference when exhibitors decide where to invest their budget.

 

Here are 5 ways to use networking technology to get, and keep, your exhibitors happy —


1. Get them on your B2B networking app.

Why? Because it’s a place where exhibitors can establish an up-to-date, multi-faceted profile of their company, based on social media and data input. Grip lets exhibitors register and prioritize the categories they’re interested in, enabling a comprehensive map where aligned interests can be recommended and matched.

The more complete the exhibitor profile, the more relevant and specific the recommendations can be.

 

2. Ensure exhibitors have a full schedule, pre-event.

With an established profile on the networking application and with clearly-defined areas of interest, exhibitors can be confident that they have the best possible start to your event. The matchmaking can begin almost immediately, with attendees and exhibitors scheduling appointments right off the bat.

Using Grip ensures exhibitors won’t have to contend with a list of ‘maybes’. By only recommending the most relevant to them, appointments can be made using the event scheduling feature so exhibitors can arrive at the event, ready for business!



3. Empower exhibitors to capture their best business leads.

Time, space, staff – there’s never enough on the day. With Grip’s matchmaking app, exhibitors can quickly swipe through contacts that interest them or not, find customers with the greatest potential, before meeting them. This lets them spend their limited resources – stand time and staff – on the best leads.



4. Real-time networking.

When exhibitors find a great lead, it’s a ‘Handshake’ (swipe right). When they don’t, they’ll indicate they might revisit the lead ‘Later’ (swipe left). The more they swipe right or left on the Grip app, the better the chances of them turning up better, more relevant leads. Making appointments and getting new leads in real time, on the day, also means exhibitors can schedule different kinds of appointments at the same time, for different sales staff, for example.



5. Data-tastic Return on Investment.

Yes, it comes down to numbers. Every exhibitor wants to know how well they did at your event, and where the new leads came from. Back up their sales team’s ‘gut feel’ with hard data and meaningful insights to which new connections are going to translate into sales.

Grip lets exhibitors see, at a glance, the industry sectors that made the best connections with their sales teams. Connecting further, post-event, will translate easily into new revenue streams.

Business matchmaking is a great way to show your exhibitors that you’re thinking of their needs, even in the midst of the competing priorities that go into getting a successful trade show off the ground.

Facilitating the success of exhibitors at your event makes for better long-term relationships between organizers and exhibitors, and is a great way to encourage loyalty to your brand.

Grip takes the business networking platform a smart step up, by offering the best of B2B matchmaking and event scheduling software underpinned by our award-winning Artificial Intelligence, AND enabling exhibitors and attendees to connect and improve their connections in real time.

B2B Matchmaking with Grip – In three rounds

 

Wondering if Grip is right for your event? We go head-to-head with some of the usual event types out there, to see how we match up.


Tradeshow Matchmaking Solution – Round #1 

 

The Challenge. A big event, with more than 300 exhibitors and 15,000 attendees. Some event technology done in-house, some outsourced. Manual professional matchmaking of exhibitors and attendees. While at the event, attendees and exhibitors make or adjust their own appointments.

The (Networking) odds. Aside from pre-event scheduling, attendees and exhibitors will have to do their own B2B networking.

The Match. Grip offers a unique combination of artificial intelligence and B2B matchmaking that lets attendees and exhibitors connect seamlessly before the event, and in real time during the event. When attendees and exhibitors agree to connect, it’s a ‘Handshake’, and they can schedule a meeting. We’ve already handled conferences with more than 15,000 attendees, such as the Cannes Lions in France and the Retail Expo in London, to name a few.  

 

Conference Networking Solution – Round #2 

 

The Challenge. A medium-sized event with between one to five thousand attendees and a few exhibitors. Some VIP speakers and attendees. Some event technology, mostly for registration and getting the agenda out. Would like to offer event networking, but not sure what it would involve.

The (Networking) odds. Most companies offering a ‘networking application’ really mean they’ll give attendees a list of names and appointments to work through. That’s okay, but it still leaves attendees on their own (with a long list), wondering if they have the most relevant contact, or if they aren’t ‘missing out’ on a contact that would really help them capture a lead.

The Match. Empower your attendees to decide what works best for them with Grip’s unrivalled business matching software. It learns from every interaction attendees make, and improves its recommendations, in real time. VIPs and celebrity attendees needn’t worry about being swamped with networking requests – Grip’s Artificial Intelligence would have recognised the VIP’s networking intentions, and only have recommended the right contacts for them to meet. (Look at what we did for the Founder’s Forum.)

 

 Meeting Scheduling Solution for Meetups – Round #3 

 

The Challenge. A gathering of less than a thousand people, structured with an agenda. Quite informal – not much event technology, beyond registering through a Facebook or Eventbrite invite. A few VIP speakers and attendees.

The (Networking) odds. Attendees will have to be in the right place at the right time, exchanging business cards or email addresses at the event.

The Match. Keep things relaxed with Grip; we offer Communities for attendees to get in touch, get their Handshakes, and stay connected easily. They won’t have to worry about whether they’re in the right discussion circle at the right time, and can pay full attention to your agenda. Most importantly in Grip they will be able to schedule meetings before, during and after the event.

Get in touch if you don’t see your event here!

 

It’s been a busy year at Grip. The event networking app, with its ground-breaking professional matchmaking API, is looking to welcome its 50,000th ‘handshake’ – when attendees agree to connect with each other – very soon.

This, after breaking through the millionth ‘swipe’ milestone in August, signals the massive adoption by event attendees happy to use its unique, artificial intelligence algorithm.

Says CEO Tim Groot: “Event attendees are realising that networking at an event is no longer a lottery where finding the right business contacts to meet is left to chance. With Grip, people make connections with those they can collaborate with and often go on to do business together.”

 

Award-Winning AI Matchmaking

In October, the company won the prestigious #IMEXPitch America award, winning both the judge’s award and the (standing-room-only) audience poll for its practicality, innovativeness, and ease of implementation, amongst other things.

Miguel Neves, Digital Content and Community Manager at IMEX Group, said, “Grip stood out as both advanced in terms of the technology used and the design of the software. It is the best of both worlds when you can use a powerful tool that feels easy to use and can really help you make the most of the time and resources put into participating in each event.”

Grip also bested 60 other entrants to feature as a finalist at the 2016 ibtm world Technology and Innovation Watch Award, a significant technology award for the meetings industry, in November.

 

New Application Programme Interface (API)

This came after the team launched an API that allows Grip’s matchmaking functions to be used seamlessly by any company’s website or existing digital apps. For events needing a quick plug-and-play for more than networking, Grip partnered with five companies — Attendease, ITM Mobile, Loopd, Goomeo and Eventfuel — offering event management, indoor event navigation, and event app specialist integration opportunities.

“It provides a seamless and simple solution for companies keen to use our matchmaking engine in the optimum way and who want to integrate it with their existing solutions,” says Tim.

 

Scale Not An Issue

In June, Grip was the networking app of choice at the 15,000-attendee Cannes Lions International Festival of Creativity, and in May, at the 350+ exhibitor, 16,000-attendee Retail Design Expo in London.

“Networking at (big events) can be a nightmare, especially as a startup.” said Nicholas Oliver, founder of people.io. “Grip connected me with some great people including the CEO of a major global agency group, whom we’re now working with on a significant partnership for people.io.”

For the touch of exclusivity on a smaller scale, Grip was also responsible for curating the networks — while respecting the privacy — of celebrities and VIPs attending the invite-only Founders Forum in London in June.

“Our delegates really enjoyed the networking app, with some even approaching me to compliment its use at Founders Forum.” said Anaïs Benazet, Head of Events at Founders Forum.

 

The Future Is AI

The year ahead will see event technology and artificial intelligence featuring prominently in the way attendees engage with each other and their events.

With its combination of natural language processing, advanced algorithms and deep neural networks to “match” people at events, Grip is already at the forefront of event networking. But the work is hardly complete.

“We’re constantly improving ourselves, building a robust and innovative system that can be relied on to deliver excellent networking experiences for your attendees, exhibitors and sponsors to make event technology as it should be for organizers — seamless, dependable, and brand-enhancing,” says Grip’s CEO Tim.

“Much the way our artificial intelligence learns what attendees prefer in the course of their event, and makes better recommendations, we’re looking forward to unveiling new features and services to better serve our clients as we go along.”

Watch this space!

ABOUT US

We are Grip, a professional networking app for events. Grip empowers professionals to achieve their networking potential. The Grip matchmaking app connects delegates, speakers, and exhibitors in a fast and simple way.

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