Grip Categories for B2B Matchmaking

January 9th, 2017 by

The Grip Matchmaking Engine uses artificial intelligence to understand the networking objectives of users, and connect them with the most relevant people at your event. However, as an organizer you already know a lot about which people will be interested in meeting each other at your event.

To take advantage of this, we’ve introduced the Categories feature, enabling you to have your knowledge influence our artificial intelligence and help us learn faster and perform better business matchmaking. Here’s a short “how to” guide to get started with the Categories function in Grip for your event.

1. In your dashboard open the “Categories” tab

   Open Categories in Dashboard

2. Add your categories

You can add as many categories as you like, but we recommend keeping it simple to make sure people are not in doubt as to which category they belong to.


3. Select the Event / Container to relate Categories

While Categories are app-wide, relations are event-scoped. In this way, you can change the relations of Categories for every individual event. For example, at one event importers might want to meet with exporters, whereas at another event they might want to meet with service providers.


4. Create relations between Categories

For every category you can specify multiple related categories, this can only be other categories that are also in the application. The relations are one-way, so think of it as a sentence: “As an investor I want to meet startups, corporations, accelerators”. “As a startup I want to meet Investors, Corporate VCs, Accelerators”. Correctly setting up the relations will significantly improve business matchmaking at your event.


Well done!

You’ve now setup Categories in the Grip matchmaking engine, and established relations between them for a specific event to create even better business matchmaking. Now consider reading about how you can use the Grip Attendee Plugin or request a demo to start using Grip at your event!



Thought leadership

Thought Leadership Among Event Professionals

Be a thought leader in your industry. Grip has partnered with Smartup to bring you content from event industry leaders.

Smartup is a knowledge creation, peer-to-peer microlearning and sharing platform. Create valuable content for your community and be recognised as an industry leader.

Once you sign up to the Grip’s #EventProf community, you will receive an exclusive invite to enter our Smartup community, when it is ready. From there you will be able to read content from other event professionals and create content about your event.





Connect with Key Influencers In the Event Industry 

Connect with key influencers and make valuable connections in the event industry. It’s important to remember that networking does not finish within the Grip #EventProf community; it’s useful to send a follow-up message, meet up for lunch or drinks, and connect on Twitter or LinkedIn. Integrating social media into your networking strategy will take you to the next level of communication.






Keep up to Date with the Latest Event Trends

Stay current on trends in your industry and target market. By communicating with industry experts, attending networking events hosted by your industry members, or associations, you can gain insights into current and future trends, industry challenges and potential solutions. This knowledge can easily give you an advantage over the competition.







Build Relationships and Socialize – #EventProfs

The best part about Grip’s #EventProf community is that like-minded individuals are all together in one community. You can now connect with like-minded event professionals from the comfort of your own home. If your goal is to meet contacts in your industry, then you should most certainly be using Grip. The Grip App allows you to connect with the influencers in your industry.






Increase Your visibility Within the Event Industry

Increase your visibility. Networking is more than just personal promotion and getting more contacts. It’s really about expanding on your existing network of friends and acquaintances and leveraging on their networks. In meetings, be sure your message is conveyed in 30 seconds or less, including what your current challenges are, so you can connect easily to like-minded professionals and share tips.




Click on the link below to join the community

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Join others in your industry



Share Our Event Prof Community on Twitter

Whether you’re a total newbie or a seasoned veteran, the introduction of new event networking technology is shaking up the way we network at conferences and meetings. Even the way attendees are matchmade with each other at events is changing, so it makes sense to get to grips with how to present yourself, to make the most of new networking opportunities.


Before the event –

Polish up your online presence. You can’t build a strong network if you’re the weak link in the chain. Your online profile is now as important — maybe even more so — than all the shiny qualifications you have under your belt. According to a Jobvite survey on social recruiting, 93% of hiring managers will review a candidate’s social profile before making a hiring decision. The same applies for the attendees you’d want to meet at networking events, so check yourself out before they do!

Sort out your LinkedIn profile. Start with simple things like adding a profile photo and a eye-catching headline, and think carefully about your summary, areas of interest, experience and skills. Be as specific as you can to maximize exposure to networking opportunities. And use good spelling and grammar. No shrtcuts it wnt gt u d jb!

Watch out for social media. Photos of yourself getting plastered, drugged-up or sleeping around may be hilarious to your friends on Facebook, Instagram and Twitter, but potential employers and senior executives you want in your network will take a dim view of this. Clean up your profile, and re-check your privacy settings regularly (they can change by default). You want to be remembered, but not for the wrong reasons.

Do some research. Try to identify a few people — or kinds of people — attending the event, whom you’d like to meet. Get hold of a delegate list, or encourage your host to use a good event networking app to take the hard work out of networking in real time. Remember you will inevitably not have enough time on the day, and neither will your event organizer.


At the event –

Turn up. You may dread or revel in the idea of being in a room full of strangers, but nothing will be accomplished if you can’t connect, at least initially, with one or two of them. Networking is a contact sport, and relationships forged by meeting face-to-face are known to be stronger and more reliable than those online.

Listen as well as speak. If the networking opportunity presents itself, never launch into a monologue about yourself. Listen to the people you meet, as they may offer valuable insights, and you might make a better connection with them.

Get familiar with your event’s networking app. If it’s an easy-to-integrate one like Grip, your LinkedIn profile — now beautifully polished, of course — will be your gateway to top-notch, professional matchmaking with the relevant attendees.

        All you’d need to do is to indicate the kind of profiles and industries you’d like to be introduced to, and the app’s award-winning artificial intelligence will match make you with the right people at the conference.

        Grip even learns your networking preferences in real time, so the more you use it, the better you can be matched with someone you’d want in your network. (See how easy it is here.)


After the event –

Follow-up. You’ve had connections – ‘handshakes’ – with a few participants. You met, exchanged business cards, and talked some very promising shop. Fantastic! Capitalize on that with a follow-up email, within the week, discussing the initial meeting, and how you think it would be best to follow-up.

Prepare for the next event. Think about what worked and what could be improved during your networking sessions. Here at Grip, we like to think our event networking technology is the best professional matchmaking system out there. So if you’ve used Grip and loved what it could do for you, tell your next event organizer to get (a) Grip!

App Downloads

7 Ways on How To Promote Your Event Networking App

An Event Networking App is the perfect tool to make your attendees network fast and efficiently. High adoption among attendees is crucial if you want to successfully use an event networking app like Grip at your event. Through the hundreds of events that we’ve worked with we have learned a thing or two about how to promote the app that we would like to share with you.

Besides an networking app being able to increase attendee engagement they’re also fantastic tools for gaining deeper insight into your attendees. However it all starts with getting high adoption, follow the steps below to achieve just that!

 1. Website Visibility:

screen-shot-2016-11-18-at-2-10-54-pmThe majority of your attendees will check your website before the event. Positioning the App under “Attending Attendees” can help you get a better adoption rate.

You can use the images we provide in the “Marketing Pack” and add short description explaining the benefits of the App. We will also provide you with a smart marketing link to provide to your attendees, so they can download the app quickly.

Informative blurb:
Write a short, informative blurb for your website that clearly answers the question: “Why should they download the networking app?” by describing the benefits of the app.

Benefits of Grip for attendees:

  • The first and most advanced matchmaking algorithm. Finding the right people to meet has never been easier.
  • One click login via Facebook and LinkedIn & Easy to use user interface
  • Make stress free connections before, during and after the event.
  • Grip facilitate great opportunities and makes business connects. Increasing attendees visibility and reach in their area of expertise.
  • The Grip app chat help attendees co-ordinating meeting

Make it easy to download the App:

At Grip we will provide you with a smart marketing link that will send attendees straight into your event on the app without the need to enter a reference code or password. We’re seeing significantly less drop-off from click to joining of the event because of our smart marketing links.

Event App Smart Marketing Link


Promotion pack
At Grip we will provide you with designed promo banners to place on your website. This will generate excitement about your event letting your attendees know that they can network with each other before, during, and after the event.


2. Email Your Attendees:


A large part of downloads to our apps come from emails and for many organizers it is the preferred way to communicate with their attendees. Used effectively, it can drive a significant number of people to your app in a short period of time. We suggest a two-step approach to introduce networking at your event:

Email Your VIP & Influencers First

Get your VIPs on the app first to encourage others to join. Ask speakers and exhibitors to send pre-event social media posts to their followers, fans and connections to announce the app and encourage downloads. Before, during and after the event. Speakers can connect with other speakers, influencers and attendees.


Email the rest of your attendees
Leverage the high-profile people that have already joined the app to attract more attendees to join. An example text could be to use an image of one of the speakers or VIPs in your email or mention their name. It creates urgency for the attendee to join and has a significant improvement on your app downloads.

Email Event Attendees


3. Social Media:Facebook Promo Event Networking App

When your Event inside the Grip App or your event networking app is ready to be downloaded, make announcements on social media ensuring you convey the right tone of voice on each platform:

Linkedin & Facebook

Add a post and upload screenshots to Facebook to promote the fun and engaging aspects of your event networking app, speaking in a more casual tone of voice to get people excited. Choose images from your “Marketing Pack” that clearly display your app to give people a sense of what is coming up. Don’t forget to include your smart marketing link to make the app accessible.


Cannes Lions Tweet App PromotionTwitter & Instagram

At least one month prior to your event, start sending out tweets to your followers and continue to tweet with different messages at least 3 times per week leading up to your event. Leverage your event’s hashtags and Grip hashtags for keywords so that anyone who does a search will find your tweet. Telling them that they can network before the event this will also increase attendee satisfaction.




Grip handle & hashtags:

  • @GripNetworking
  • #GripNetworking
  • #EventTech


4. Email Visibility & Staff Adoption – Provide great support with staff advocate:

Making sure your staff knows everything about the networking app seems trivial, however, they are at the forefront of the event. Making sure they are advocate of the app and you will be sure to have a successful networking event.

Host a mobile app support booth and create a networking bar where attendees can meet and share business contacts near the coffee and food stand is usually a good place. Place support staff at phone charging hotspots throughout the conference centre to help people who might ordinarily shy away from new technologies or might need some extra help. Giving your support staff recognizable shirts will help them stand out from the crowd – sending a clear message about your commitment to customer service at your event.

Staff advocate:

  • Include a banner at the bottom of every email to encourage downloads.
  • Asking attendees if they are having a successful event. Point them to the networking app to help them connect to exhibitors and opportunities.
  • Giving attendees leaflets and information

5. Traditional Poster and banners

Promo Leaflet

To gain maximum visibility on-site at your event, create banners and tabletop signs that reinforce the messages you’ve already sent out through email, social media and the web.
Announce the mobile app in as few words as possible and clearly show how to download it. Use bold imagery that catches the eye and try varying your messages on different banners and signs throughout the conference centre.

Place your tabletop signs and banners by the registration area to greet attendees as they arrive and ensure that banners are located throughout the event centre in highly visible areas.  Make sure to have tabletop signs for all keynote sessions, breakouts and social gatherings.


6. Keynote speaker introduction

During your welcome reception, have your keynote speaker generate excitement about the mobile app in his/her presentation. Make sure your speaker gives attendees a sneak preview of the app and clearly displays a link for attendees to download it.

Grip Speaker Introduction



7. Monitor Adoption

Monitor the app adoption in your Grip dashboard and promote the app accordingly. We can also provide you with a list of who has already joined the event. Sending emails only to the people that haven’t joined the app yet.

Grip Dashboard

1. Increase Attendee satisfaction

Event organizers are the first to tell us that their event was created to bring the best and brightest people within a particular industry together to learn and connect with their peers. This resonates, with what Attendees tell us. 84% of them say that finding meeting new people at the event is very important to them.

The Grip Networking App allows anyone at an event to connect with other attendees, resulting in a significant increase in attendee satisfaction. The Grip App was designed to connect your attendees with the people they desire to meet at your event fast and efficiently.

In the Grip App attendees simply login with LinkedIn or Facebook and if both attendees swipe right on each other they will have a Handshake. This will allow them to chat and meet face to face at the event.

Why do both attendees have to swipe right on each other?

This eliminates the spam messages from unwanted attendees. This means that also your VIPs and speakers can use the Grip networking app without being spammed.

What if my attendees need to speak to specific people at my event?

With the attendees previous behaviour the Grip AI recommends the right people to meet. The AI will learn from the attendee previous behaviour and recommend people to meet, this happens seamlessly in the background.


2. Everyone’s personal matchmaker

Where traditional attendee lists inside event apps offer a static and cumbersome experience, Grip is everyone’s personal matchmaker. Constantly looking for the right people to connect you with in a fully personalized experience. The problem with an attendee list is that many people often search for a particular job title. However, many job titles can describe the same job. With an attendee list event goers often miss out on the most valuable connections they could have made during an event.

An attendee often looks at the attendee list to be able to find a particular set of people to meet at the event with our tool we remove the effort an attendee has to make in finding the people to meet and then having to find them during the event. Enabling more time to talk with people face to face at your event.

Our App was designed to make it fun and easy to use for your attendees to connect with others without them having to fill in a ton of information within the app. With our simple one click login system with LinkedIn and Facebook, the attendee’s profiles will already be pre-populated making sure they can network as soon as they have signed up to Grip.

Why a networking App if my attendees can exchange business cards face to face?

We know that your attendees understand the advantage of face to face communication in business. Attendees are 5 times more likely to come back to an event if they find the right people to meet. This is why we know that Grip increases attendee satisfaction. Grip is there to facilitate networking at your event.

We all heard the stories your attendees have prepared their business cards look at the attendee list and had a list of people they wanted to target. However, when they arrived at the event they become disappointed because they can’t find the people they wanted to talk to. Grip changes all that, our AI helps attendees connect quickly so they can make the most of the event.


3. Maximize Attendee Engagement – Live Event Engagement

When others speak about live event engagement we speak about real life engagement by that we mean that your attendees will be more engage in your event by making the right connections.

We maximise the connections an attendee can make at an event giving you the assurance that your attendees have a productive event. Attendees are 5 times more likely to come back to an event after making connections at that event.

The Grip app is integrated with Slido for event polling and other event App making sure event organizers get the features they want. This also removes the needs of having multiple apps.


4. Analyze Event Success

We recognise that event apps are not adopted by everyone this makes it even more difficult for event organizers to know if attendees had a successful event.

Our event analytics focuses on “connections” giving you peace of mind that your attendees have made the right connections during the event, enhancing their experience of the event and most importantly giving you a clear view of how many connection were made during the event. The analytics gives a clear breakdown of who came to the event helping you get the right sponsors.


5. Boost Your Ticket Sales

Our App facilitates word of mouth about an event by getting your attendee engaged with other attendees by facilitating networking at the event. An attendee that has made great connections at an event is 10 times more likely to recommend the event to its peers. This is why we know that our app can boost ticket sales on a recurring event.

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We are Grip, a professional networking app for events. Grip empowers professionals to achieve their networking potential. The Grip matchmaking app connects delegates, speakers, and exhibitors in a fast and simple way.


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