Exhibitors – the lifeblood of a trade show or exhibition. Plenty of attendees, VIP speakers, sponsors, and a sparkling trade program and facilities are great, but exhibitors are key to trade event success.
For an exhibitor, getting good quality leads that convert into sales is the biggest reason why they would invest in your trade show event.
So business matching software, also known as B2B matchmaking, is an important tool that enables event organizers to make a measurable difference when exhibitors decide where to invest their budget.
Here are 5 ways to use networking technology to get, and keep, your exhibitors happy —
1. Get them on your B2B networking app.
Why? Because it’s a place where exhibitors can establish an up-to-date, multi-faceted profile of their company, based on social media and data input. Grip lets exhibitors register and prioritize the categories they’re interested in, enabling a comprehensive map where aligned interests can be recommended and matched.
The more complete the exhibitor profile, the more relevant and specific the recommendations can be.
2. Ensure exhibitors have a full schedule, pre-event.
With an established profile on the networking application and with clearly-defined areas of interest, exhibitors can be confident that they have the best possible start to your event. The matchmaking can begin almost immediately, with attendees and exhibitors scheduling appointments right off the bat.
Using Grip ensures exhibitors won’t have to contend with a list of ‘maybes’. By only recommending the most relevant to them, appointments can be made using the event scheduling feature so exhibitors can arrive at the event, ready for business!
3. Empower exhibitors to capture their best business leads.
Time, space, staff – there’s never enough on the day. With Grip’s matchmaking app, exhibitors can quickly swipe through contacts that interest them or not, find customers with the greatest potential, before meeting them. This lets them spend their limited resources – stand time and staff – on the best leads.
4. Real-time networking.
When exhibitors find a great lead, it’s a ‘Handshake’ (swipe right). When they don’t, they’ll indicate they might revisit the lead ‘Later’ (swipe left). The more they swipe right or left on the Grip app, the better the chances of them turning up better, more relevant leads. Making appointments and getting new leads in real time, on the day, also means exhibitors can schedule different kinds of appointments at the same time, for different sales staff, for example.
5. Data-tastic Return on Investment.
Yes, it comes down to numbers. Every exhibitor wants to know how well they did at your event, and where the new leads came from. Back up their sales team’s ‘gut feel’ with hard data and meaningful insights to which new connections are going to translate into sales.
Grip lets exhibitors see, at a glance, the industry sectors that made the best connections with their sales teams. Connecting further, post-event, will translate easily into new revenue streams.
Business matchmaking is a great way to show your exhibitors that you’re thinking of their needs, even in the midst of the competing priorities that go into getting a successful trade show off the ground.
Facilitating the success of exhibitors at your event makes for better long-term relationships between organizers and exhibitors, and is a great way to encourage loyalty to your brand.
Grip takes the business networking platform a smart step up, by offering the best of B2B matchmaking and event scheduling software underpinned by our award-winning Artificial Intelligence, AND enabling exhibitors and attendees to connect and improve their connections in real time.