Four reasons an ‘Event Networking App’ will improve business networking at your event
The venue rocks. The catering and entertainment are going to be exquisite. The scene is set for a great event. Or nearly. Behind the scenes, your event company’s revenue is affected by a poor event networking experience for your conference attendees.
Consider this – with rising costs, exhibitors and marketers have to think hard about their ROI when deciding on which event to attend. Increasingly, they’ll put their money where they’ll get the best leads – quality over quantity – so the best meeting organizers must provide the tools for attendees to achieve their networking goals.
But up to this point, the benefits of event networking – especially for event organizers – haven’t really gone beyond fuzzy notions of ‘exposure to prospects’ and ‘creating the right atmosphere’ for meaningful connections to occur. And only the biggest event companies, it seems, can afford the time and eye-watering sums it takes to manually professionally matchmake attendees.
Whatever the company size, there are sound business reasons for providing a networking app – real-time flexible matchmaking, scalable personalization, enabling quality lead captures, and using cost-efficient AI. Here are the details:
1. Real-time flexible matchmaking.
It’s no longer enough to throw delegates together or dump an attendee list on them and hope that they’ll ‘mingle’. Even manual professional matchmaking – expensive and manpower-intensive as it is – may not be enough.
For Grip, a curated networking experience involves an evolving list of the best people to meet, based on social media profiles, mutual interests and app usage patterns, amongst other things. Pre-event meetings with Grip happen after both parties have indicated a mutual interest in each other’s areas of business, and agreed to a timeslot.
On location, attendees network in real time. That means that they can ‘swipe right’ (that’s a ‘Yes’) on individuals on their personalized list whom they’d be interested to meet. Depending on how they interact with that list, a fresh set of contacts could be suggested during the event. It’s virtuous cycle of recommendation and improvement.
2. Scalable, personalized networking.
Efficient matchmaking, the way Grip approaches it, saves precious time with mutually agreed-upon, personalized matches. It’s particularly suitable for hosted buyers and VIP guests as it respects the privacy of these attendees by empowering them to decide on the extent of the connection they wish to establish. And avoids time-wasters in unrelated businesses trying to game-fill their meeting calendars.
It works on both scales – Grip has enabled more than 40,000 connections from tech events in the first quarter of this year, from relatively small VIP events to 4YFN, the startup business platform of Mobile World Capital Barcelona.
3. Enabling quality lead captures.
Help attendees capture ‘quality’, not ‘quantity’ leads by personalizing B2B networking. Unlike most lead capture apps, Grip is not restricted to exhibitor, location of booth, or platform. And Grip’s personalized networking feature ensures that only the most suitable prospects are identified and recommended. 55% of Grip’s users recently indicated that they made a ‘Handshake’ connection that they would not otherwise have made, with Grip.
4. Using efficient Artificial Intelligence.
You’ll find that a little AI goes a long way. Comprising advanced algorithms, contextual vectors and natural language processing, Grip is the first event networking platform powered by Artificial Intelligence, and is a great example of a startup punching above its weight in terms of handling tens of thousands of attendees at hundreds of events globally.