About Grip

We’re on a mission to connect people, ideas and opportunities through successful events. Grip’s AI-powered event, matchmaking and networking platform helps exhibitors, sponsors and visitors be more successful.

What we do

Our software, and experienced customer success team, enable organizers to run virtual, hybrid and in-person events. By leveraging our AI-powered matchmaking, organizers are able to increase visitor engagement, lead generation and revenue.



For event participants, we make their time more efficient at events, with flexible content delivery and valuable meetings. For event organisers, it provides solutions, support and integrations needed to maximise return on investment.



As part of this journey, we are reimagining what is possible with events.

Smart digital deployment

Using digital to enhance events, giving better access to content and a more curated experience throughout the year.

Focus on audience quality

Changing the narrative from a focus on audience numbers into higher quality of attendee.

Intelligent physical spaces

Using technology to elevate insights inline with digital marketing expectations for exhibitors and sponsors.

Collaboration with customers

Understanding and delivering on the objectives of the customer with a strong focus on ROI.

Trusted by 55% of the world’s largest event organizers

Our software, and experienced customer success team, enable organizers to run virtual, hybrid and in-person events. By leveraging our AI-powered matchmaking, organizers are able to increase visitor engagement, lead generation and revenue.



For event participants, we make their time more efficient at events, with flexible content delivery and valuable meetings. For event organisers, it provides solutions, support and integrations needed to maximise return on investment.



As part of this journey, we are reimagining what is possible with events.

150+

Customers

2016

Year founded

100+

Years experience

Our customers

Since we began our journey we’ve developed relations and worked with some of the most amazing events and people all around the world.

Trusted by the world's largest event organizers

We’re just getting started

2016

Founded with the mission to connect people in-person, enabling them to meet and do business using Artificial Intelligence.

2017

Grew to 15 people, focussing on delivering better in-person events, and delivering intelligence and insights using the Grip platform. We built out the offering to event organizers with the launch of the most advanced web platform yet. Finally, we won some big customers, including Hyve and RX and a bunch of awards like the UFI Technology Award.

2019

Grew to 25 employees and expanded to new markets and countries. New clients include GSMA, the industry organisation that represents the interests of mobile network operators worldwide.

2020

The pandemic hit. In response, we built our virtual networking offering and expanded our digital tools to meet the needs of a market restricted in movement and the ability to meet in-person.

2021

Team grows to 100. We win some big customers like SXSW, the conference and festivals that celebrate the convergence of the interactive, film, and music industries.

2022

Return to in-person. We now run events in 47 countries and continue to grow our capabilities for meeting scheduling, networking, content delivery and most importantly our AI recommendations.  We win even more awards, this time the Eventex Best Event Technology Award.

2024

Grip acquires an event management system (EMS) from Connectiv Holdings, expanding its platform to help event organizers increase revenue. New features like registration and sponsor management offer flexibility to use Grip’s full suite of products or integrate with existing tools.

We’re just getting started

2016

Founded with the mission to connect people in-person, enabling them to meet and do business using Artificial Intelligence.

2017

Grew to 15 people, focussing on delivering better in-person events, and delivering intelligence and insights using the Grip platform. We built out the offering to event organizers with the launch of the most advanced web platform yet. Finally, we won some big customers, including Hyve and RX and a bunch of awards like the UFI Technology Award.

2019

Grew to 25 employees and expanded to new markets and countries. New clients include GSMA, the industry organisation that represents the interests of mobile network operators worldwide.

2020

The pandemic hit. In response, we built our virtual networking offering and expanded our digital tools to meet the needs of a market restricted in movement and the ability to meet in-person.

2021

Team grows to 100. We win some big customers like SXSW, the conference and festivals that celebrate the convergence of the interactive, film, and music industries.

2022

Return to in-person. We now run events in 47 countries and continue to grow our capabilities for meeting scheduling, networking, content delivery and most importantly our AI recommendations. We win even more awards, this time the Eventex Best Event Technology Award.

2024

We acquire an event management system (EMS) from Connectiv Holdings, expanding our platform to help event organizers increase revenue. New features like registration and sponsor management offer flexibility to use our full suite of products or integrate with existing tools.

Our values

Make
customers win

Deliver impact with kindness

Create sustainable growth

"Grip has been the first app company we've worked with that overdelivered on service, support and functionality. I cannot recommend the platform and team highly enough."

Karen Howard
Managing director, The Retail Bulletin

Leadership

Tim Groot

CEO and Founder

Maria Martin

Chief operations officer

Hew Leith

Senior Vice President of Marketing

Christina Liot

Vice President of Sales

Lizzy Evans

Vice President of Product

Dheeraj Uppalapati

Head of Engineering

Pablo Fernández

Head of Platform

Emma Barrie

Director of Delivery

Oliver Smart

Senior Vice President of Onsite Solutions