Blog

The latest articles from the Grip team.

How to create more attendee emotion 🎭

Are you looking to create events that attendees don't just attend but actually remember? We recently hosted a webinar on this very topic, featuring event emotion experts Liz Lathan, co-founder of Club Ichi and the Community Factory, and Juraj Holub, founder of Speaking Heroes. We looked at why focusing on attendee emotion is crucial and how it can transform passive participants into passionate advocates.The webinar, titled "How to Create More Attendee Emotion," explored everything from the psychology behind emotional engagement to practical tips for weaving these feelings into every stage of your event. Here are some of the key takeaways from our discussion.

Mastering event experience design: Injecting attendee joy and boosting event ROI

Want to supercharge your events with unforgettable experiences and incredible ROI? We teamed up with Robert Dunsmore, a freelance events creative director, to uncover his secrets for injecting joy and boosting engagement. Discover his "Issue, Idea, Delivery" blueprint, real-world case studies from Google and GSK, and ingenious solutions to common event challenges – from tackling first-time attendee churn to revolutionizing registration queues and sparking pre-show buzz.

Why 2025 will be a big year for “confex” events

As we head into 2025, confex events are proving to be the future. But what makes them so effective? And how are they reshaping the way we think about events?

How to use pacing reports to manage, improve and grow your next event

Event organizers are increasingly turning to data to manage, improve and grow their shows. One crucial tool they have at their fingertips is the ‘pacing report’. But what is a pacing report and how can they be used effectively?

54 tips to increase mobile event app adoption

In this article, our resident expert, Abi Cannons, will detail over 50 tactics to increase event app adoption.

14 essential event networking and meeting formats for 2025

This article will take a closer look at the most popular formats to help you decode jargon to help you understand the different networking formats that are shaping the events industry today.

How to pitch event matchmaking to your leadership team

How do you create a business case and get your leadership team on board to implement matchmaking and the right event networking software?

How to ensure George Clooney and other VIP participants get 5-star event experiences

What do Bill Gates, Henry Kissinger and George Clooney all have in common? They’ve all attended an event and used Grip recently.

Mastering meetings: The best questions to ask when networking in 2023

Networking can be a daunting task but it’s an essential part of business that delivers incredible value, if done correctly.