Deliver personalized messages to specific participants
Personalized event messaging lets you use behavior-based segmentation to automatically reach attendees with hyper-relevant messages. Send automated notifications in the Grip Event App and emails that drive action and boost ROI.
Send automated messages based on specific actions
Send emails and Event App notifications, based on the following participant actions:
Page views: Get exhibitors to see their leads, if they haven’t viewed that page yet
Pending meetings: Send reminders to attendees with high numbers of pending meetings
Session feedback: Encourage those who have attended a session but haven’t left feedback
Meeting preferences: Nudge attendees who haven't yet created enough meeting preferences
Badge scans: Follow up with participants who haven’t scanned any badges yet
Mobile app logins: Send automated emails encouraging participants to download and use your Event App
Tailored notifications that deliver results
Trigger automated notifications and emails from a variety of participant actions. Sending messages based on first login and in-event activity are just two examples. Behavior-based messaging ensures your notifications reach the right participant at the right time. Drive higher click-through rates, boost engagement, and ensure your event communication strategy is personalized and effective.
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Boost event ROI with smarter segmentation
Maximize engagement and conversions by focusing on actions that matter. Segment attendees by feedback score, badge scans, and more, helping your participants make connections and build business relationships.
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Re-engage with precision
Bring less-active participants back into the fold with automated nudges tailored to their behavior. Whether it’s reminders for pending meetings or suggestions based on interest, keep them involved and excited throughout the event.
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Simplify feedback collection
Easily gather valuable attendee insights by segmenting participants who’ve attended specific sessions or acted on recommendations. Engage them with surveys or calls to action that directly align with their event experience.
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“I’m really excited using Grip's newly integrated product to transform the way we craft and design the attendee journey by taking an honest, user-centered approach that considers both their functional and emotional journey throughout the event.”
Emily Narcessian
Head of Product, HumanX
Grow your in-person, virtual or hybrid events today
Whether you want to increase participant engagement, lower churn or boost revenues, Grip has all the tools you need.
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Frequently asked questions (FAQs)
What is personalized event messaging?
Personalized event messaging lets you use behaviour-based segmentation to target attendees with automated emails and in-app notifications based on their actions during your event. This includes session attendance, profile views, meeting requests, or app logins, ensuring your messages are always relevant.
How does this feature improve attendee engagement?
By sending tailored notifications and emails based on attendee activity, you can foster more meaningful interactions, re-engage less active participants, and create a more personalized event experience.
What kind of behaviours can I segment attendees by?
You can create segments based on actions like session feedback, profile views, pending or completed meetings, badge scans, mobile app logins, and MustMeet preferences.