Press release
24 August 2024
micebook, the hub for event professionals to source destination content, suppliers and inspiration is now using Grip, the AI-powered event platform built for revenue, to power multiple events where VIP meetings are a core part of the experience.
The leading hosted buyer event, micebook Ventures: Chapter III (4 - 6 November 2024), will be the first of many events where Grip’s platform will be used. The company’s award-winning Event App, and AI-powered meeting scheduler, MustMeet will ensure the right participants meet and form valuable business relationships at each event.
“The first event where we will use Grip is Ventures in Paris. It’s an event founded on the principle of fostering meaningful connections through 1:1 buyer-supplier meetings,” said Nisha Mehta, Marketing Director, micebook. “That’s the main reason why we selected Grip. It helps the very best organizers establish, maintain and track relationships between participants over multiple events.
“This multi-event deal enables us to utilize the functionality of Grip across our events. MustMeet is the product we’re most excited about rolling out. The meeting scheduler will allow us to automatically schedule, manage and host a range of meetings for participants with ease. We anticipate it will save us over 70% of the time compared to how we used to schedule hosted buyer meetings.”
MustMeet uses AI to match two mutually beneficial participants, in this case, micebook’s buyers and suppliers. The automated scheduler creates a customized meeting agenda for each participant, ensuring every meeting is productive and valuable. Then Grip’s Event App automatically includes those meetings in participants’ event schedules, syncs them to their calendars, books the location where they’ll meet (e.g. a booth, table or meeting room at the event), and enables both parties to rate the meeting, improving future AI-powered recommendations and schedules.
“The best way for organizers to increase the Return on Time at their events is through pre-scheduled meeting programs.” explained Tim Groot, founder and CEO, Grip.”It’s great to see both new and existing customers recognizing the power of our MustMeet product in this space. We are excited about rolling out Grip for micebook and unlocking a new level of interaction among its event participants.
“This trend of prescheduled 1-to-1 meetings at events is accelerating and we’re uniquely positioned to ride the wave with our technology offering. This is just the beginning and I’m excited about helping event organizers grow their pre-scheduled meetings for many years to come.”
-ENDS-
For more information, please contact Hew Leith, SVP of Marketing at Grip. Email: marketing@grip.events
Grip is the AI-powered, end-to-end event platform built for revenue growth. The flexible system helps commercial event organizers like Ascential, Hyve, Emerald and Clarion Events boost revenue by establishing, maintaining and tracking relationships between participants over multiple events. This is possible because Grip goes beyond networking. It combines AI with billions of interactions happening across the platform with a powerful event management system, seamless registration and award-winning mobile event app so participants meet the right people at the right time. Furthermore, Grip offers organizers flexibility: they can use all the features Grip offers or integrate Grip with their existing event tech stack. This flexible approach results in organizers benefitting from better event satisfaction scores, increased growth and ultimately, higher revenues.
micebook. is THE digital hub for #eventprofs worldwide to source destination content, suppliers and inspiration. micebook. offers an array marketing and promotional opportunities to help you engage with event planners directly. Whether you’re looking to plan an annual campaign or want to support your 2020 initiatives…we can help you reach MICE planners and buyers.
