Grip, the event success platform, announces a new partnership with ExpoFP, the provider of interactive floor mapping and booking services for event exhibitors.
Within Grip, customers can now leverage powerful mapping, way-finding , and location analytics to maximise the exhibitor and visitor experience at events. All of this functionality works perfectly in conjunction with Grip’s existing suite of event management, matchmaking and networking tools.
“We’re really excited to team up with ExpoFP and its powerful mapping technology,” said Tim Groot, CEO and founder of Grip. “With over 60% of in-person meetings scheduled on Grip happening at the exhibitors’ booths, we wanted to do all we can to assist visitors in finding their way there. ExpoFP enables us to do exactly that.”
“We are very excited to partner with Grip - the most sophisticated platform for event success,” said Ross Sudentas, CEO of ExpoFP. “Attendees can now find exhibitors on the floor plan in ExpoFP and seamlessly engage with them in Grip”.
“It was a top priority for us to simplify the visitors’ journey and help them find these AI-powered exhibitor recommendations using the map. ExpoFP helps us achieve exactly that for our clients and their attendees: a better user experience driving an even higher Return on Time.” comments Tim Groot, CEO at Grip.
In summary, this collaboration between Grip and ExpoFP offers:
About Grip
Grip is the leading Event Success Platform which helps exhibitors, sponsors and visitors to be more successful. Its platform, which enables organisers to run virtual, hybrid and in-person events, uses AI-powered matchmaking to increase visitor engagement, lead generation and revenue.
For event participants, it supports return on time invested at industry events, with flexible content delivery and purposeful meetings and matchmaking. For event organisers, it provides solutions, support and integrations needed to maximise return on investment.
Since 2016, Grip has facilitated the connection of over 5.5 million participants through AI-driven event solutions. This has resulted in the culmination of billions of data points from some of the world's largest events, plus strategic insight and expertise, to ensure Grip can deliver the event experiences that today's markets and industries demand.
Trusted by 55% of the world’s largest event organisers, Grip’s AI matchmaking tools help event organisers like Clarion Events, Reed Exhibitions and Messe Frankfurt increase sales opportunities for their exhibitors, sponsors and visitors.
About ExpoFP
ExpoFP creates interactive floor plans to sell booths and find exhibitors. Attendees can search for exhibitors, booths & categories, view exhibitor profiles, and navigate around the show. Exhibitors can view booth availability in real time, reserve & pay for booths online, and update their company profile with ease. And organizers can modify floor plans themselves, monetize them with advertising, and know that they are providing value to everyone participating in the event.
